diff --git a/combo/data/models.py b/combo/data/models.py
index 0c62f042..209c068d 100644
--- a/combo/data/models.py
+++ b/combo/data/models.py
@@ -2063,7 +2063,7 @@ class ParentContentCell(CellBase):
                 # if there's no placeholder options then we copy placeholder
                 # options from parent page.
                 if page.placeholder_options.get(self.placeholder):
-                    leaf.placeholder_options[cell.placeholder] = page.placeholder_options.get(
+                    leaf.placeholder_options[self.placeholder] = page.placeholder_options.get(
                         self.placeholder
                     )
                     break